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OUR STORY

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We're a family-owned skincare business based in North Carolina, born from our passion for simple, natural, and effective ingredients. After years of working with a variety of makeup and skincare products, my wife discovered the incredible benefits of tallow - a nutrient-rich, skin-loving ingredient our ancestors once relied on.

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We began creating small-batch tallow skincare products for our family, and the results were so transformative that we felt called to share them with others.

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Our tallow blends, infused with healing herbs and natural oils, are gentle enough for all skin types and help restore the skin's natural balance, leaving it healthy, norished, and soothed.

We chose the name Identity based off of 1 Peter 2:9-10.  Knowing who you are and whose you are is the beginning of understanding your unique purpose and being able to love yourself the way God intended when He created you.

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Our Mission:  We want you to feel like your most beautiful self--inside and out.  Our mission is to remind you that you are chosen, cherished, and uniquely created with a plan and a purpose.  We also believe the Creator has given us everything we need to care for ourselves naturally, and we're here to support that care in every season of life.

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